Bank View Farm were struggling with growing competition for guests along with increasing marketing costs. They asked their guests what they could improve and how what they could have provided prior to booking to increase confidence and inspire trust. The feedback pointed to better visuals to allow them to understand things like layout and facilities. So they commissioned a virtual tour from Go Casa
Client / Venue
Bank View Farm — East Peak District, UK (Holiday let)
Key Features
- Self catering
- easy access to countryside
- high-quality facilities
Challenge
As with most holiday accommodation, guests struggled to get a good idea of the size and layout of the property only using photos. Photos alone are often mistrusted as creative angles and omissions can often create a false impression of size and layout. Also, Bank View Farm struggled to be found online due to huge competition
Solution
- Matterport 3D virtual tour
- 3D floor plan
- Virtual guided tour (Highlight Reel)
- HD photography
- SEO-friendly embed and integration
The virtual tour and professional were captured, processed, and delivered within 3 days meaning they could go live on the Bank View Farm website within the same week
Results
- Bookings > increased +40%: Visibility massively improved
- Social post shares increased: Booking value up 20%
Guests were able to explore the property prior to booking meaning they could see bedrooms, bathrooms, kitchen, garden, etc. and full property layout. This provided Bank View Farm with a massive competitive advantage, increased social engagement, improved search visibility and reduced common pre-booking questions
Visual Showcase
What the client said
“The virtual tour from GoCasa.me really helped us improve our online visibility, both with the virtual tour and the images they produced. The virtual tour meant guests could have a look around before they booked and therefore knew exactly what the holiday property looked like – so no surprises. And together with the professional photos they really improved our website and our social media activity. Best return on investment out of everything we’ve ever spent.”
Owners
Next Step
If you’d like to explore a virtual tour designed around your unique space, we can prepare a simple plan and show you what it might look like. Call or WhatsApp on +44 7930 944 001 or visit our contact page for more options
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