At Go Casa, we understand that first impressions are everything when attracting guests and promoting your premium event spaces, hotels, and holiday lets across the UK and France. That’s why we utilise High Dynamic Range (HDR) photography, a technique that goes beyond a standard photograph to create images that are much more like how the human eye sees.
Dynamic Range refers to the ratio between the lightest and darkest parts of a scene. In real-world environments like a bright hotel lobby with large windows or a stunning holiday let overlooking the coast, the human eye can naturally perceive details in both the sunny exterior view and the cosy interior. However, a conventional camera struggles with this contrast; it must compromise, resulting in either glaringly white, ‘blown out’ windows or dark, murky interior shadows that hide the very features you want to showcase. HDR photography is the solution to this challenge.
HDR photography works taking multiple exposures of the same view—one correctly exposed for the bright exterior, one exposed for the mid-tones, and one exposed for the deep shadows inside. These bracketed images are then merged together to create a single photograph. The result is a stunning, high-definition image that maintains light level detail in all areas: you can clearly see the blue sky and garden outside the window, while the luxurious furnishings and architectural details inside are simultaneously rich, vibrant, and perfectly lit.
This type of image look much more professional than standard images and are great for marketing materials and websites. Here are some HDR image examples:
